Tiger Beer Chinese New Year
Chinese New Year just ain't what it used to be. Instead of upholding traditions like reunion dinners, Singaporeans use the extended holiday break to go out and travel the world. To many, it had simply become another long weekend.
Tiger Beer, as Singapore's local beer, had a role to play. Get people to stay and have reunion dinners with family (with beers, to make it more, erm, jovial.)
This is the Reunion Project. And with it, Tiger wants people to make reunions count.
2018 CCA Gongs Bronze - Branded Content
