Anmum Father's Day
The biggest fear men have going into fatherhood is not knowing whether they'll be good dads.
Which is why we turned to nature to show nervous first timers that fatherhood comes naturally to all men.
This project has been one of the most fulfilling ones I've done in my entire career.
It also marked the first time I've been credited as a children's book author.
Spikes Effectiveness Shortlist (result pending).