Guinness Rise
The campaign I am most proud of at BBDO. Two years of perseverance. Countless rounds with local and global clients. A few rounds of testing. Amounting to work that lets us stand 10 feet tall.
Guinness as a brand celebrates men who are made of more.
Men who overcome the limitations of daily life and contribute to a richer, more fulfilling world.
The task was to manifest the global campaign in a Southeast Asian context.
And we found the perfect fit in a young surfer from a small fishing village in the Philippines.
This is his story.
