Anmum Extraordinary
The maternal milk category had been on a steady decline for the past few years.
Mums had turned to supplements and healthy diets to get their nutritional needs.
Which is why Anmum needed relevance.
They wanted mums to add milk to their diets to give both mum and baby complete nutrition.
The idea: Extraordinary feats need extraordinary nutrition.
Based on extraordinary pregnancy feats found in the book What to Expect When Expecting, we created a campaign that made mums reconsider the nutrition they were getting during pregnancy.
