Tiger Beer Brewed by the Sun
As part of Tiger Beer's commitment to the environment, the company had recently installed over two football fields' worth of solar panels in its brewery rooftops.
Our job was to inform our drinkers that every bottle of Tiger was now brewed using the sun's energy.
As such, we took the same solar energy used to make our beer, and used it to make our ads.
Using pyrography, the art of woodburning, we burnt intricate designs into wooden posters, and hung them in the walls of the Tiger Tavern. Reminding each and every participant of the Brewery Tour that indeed, Tiger is brewed by the sun.
2018 Adstars Outdoor - Bronze, Crystal 2x
2018 CCA Gong Outdoor - Bronze 2x
2018 CCA Gong Design - Bronze
