Ideas for Good
This is a collection of ideas that allowed us to give back, to causes we believe in.
One out of 100 children suffers from autism. Most go undiagnosed, depriving them of the therapy needed for them to reach out to the world around them. St. Andrew's Autism Centre educated parents on the signs of the disorder through a 22-page, hand-folded special buy in Singapore's leading parenting magazine. Cannes Health Lions Shortlist Spikes Asia Silver New York Festivals Global Awards - Best Use of Media, Print New York Festivals Global Awards - Educational Awareness CCA Gongs 2015 Best of Category, Media CCA Gongs 2015 Gold, Use of Print
Road safety for motorcyclists is a big societal issue in the Philippines. Everyday, hundreds of people die as a result of not wearing a helmet - a fact people are made aware of in the beat section of news radio. We turned used the same medium to deliver a message. Cannes Radio Shortlist In Book, The Work
If you're a biology major looking to take his or her PhD studies, you automatically look to the top universities in the US or Europe. The Institute of Molecular Biology needed to convince scientific minds to take their PhD studies in Singapore. We knew we were talking to labrats who spent most of their time peeking through a microscope. So we sent universities like Stanford, Cambridge and other institutions a message their students saw on the one thing they looked at everyday - on a petri dish. CCA Gongs 2015 Silver, Direct CCA Gongs 2015 Bronze, Art Direction for Direct
