Creative Director, MullenLowe Singapore — Jan 2020 to Present
Doing grown up work for Knorr, Clear, Breeze (Persil and Omo globally), while raking in new business.
Creative Director, Publicis Singapore — Jun 2018 to Jan 2020
Took on the role of Creative Director at Publicis, with a particular eye towards big things - getting big business results for our clients, garnering big fame and doing big, grown up work for big brands.
Associate Creative Director, BBDO Singapore — Jan 2016 to Jun 2018
Led Fonterra's Anmum business. Handling the day-to-day business of Asia Pacific Breweries and a key member of the new business team. Successfully pitched and defended the Tiger Beer account as incumbent. Hauled in a Gold at the recently concluded Adfest, a Bronze in Spikes Asia, 6 Golds in Singapore's CCAs and instrumental in making BBDO Singapore the Creative Agency of the Year at the AOY awards. Part of the team that won a Silver at Spikes Asia for an outdoor campaign for Mercedes-Benz in 2016.
Senior Copywriter, Grey Group Singapore — May 2014 to Dec 2015
Handled day-to-day duties on global, regional and local brands such as Qatar Airways, Ferrero Rocher, Tic Tac, Marigold Juices and Metro Department Store. Shortlisted in Cannes for work on St. Andrew’s Autism Centre.
Associate Creative Director, JWT Manila — July 2010 to May 2014
Won a Gold Lion for Outdoor Campaign at Cannes 2013, was a finalist at London International Awards, Spikes Asia and Adstars. Led a team of four to citations from the Worldwide Creative Council, metals at the Kidlat Awards, Ad of the Year at the Adobo Magazine Awards and pitch wins for Del Monte and Shell. Inducted to the Worldwide High Potential Club, sent to the New York headquarters for training and received stock in the company. Served as the Philippine creative team leader for Ford and Shell, for both regional and local campaigns.
Copywriter, DDB DM9 JaymeSyfu — February 2010 to June 2010
Won metals, gained an in-book status and received shortlists at the Philippine Ad Congress, the Kidlat Awards, The Work and Cannes Lions.
Copywriter, Ogilvy & Mather Manila — August 2006 to January 2010
Won metals at the Asian Media Spikes Awards, Kidlat Awards, Philippine Ad Congress. Received a shortlist at Cannes Lions.
Junior Copywriter, Lowe Manila — July 2004 to June 2006
Wrote for Regional Brand, Rexona. Took part in the winning pitch for Enervon Multivitamin. Handled Unilever, San Miguel and Petron brands on a day to day.